Tips for Social Media Marketing

Things change in a quick and furious way online, and in social media. What worked for you 2, 3, or four years ago, might not work at all in 2016. If you want to make more of an effect and connect with more individuals in the coming year, utilize these methods.

1. Engage with social media influencers and bloggers

Perhaps you have heard of brands that are actively partnering with people with influence on social media. They are doing it for a great reason it’s proven to work. Businesses who went this route recently viewed as much as a 6-to-1 return on their marketing investment. Consumers today trust recommendations from household, pals, and social media influencers more than any paid marketing.

This is a kind of advertising, if you see somebody that has the capability to influence individuals, you can contact them and ask them to ‘promote’ your business. For instance, if you offer cosmetic items you can contact makeup artists that are famous on Facebook or YouTube (based on likes and so on) and ask them to inform people that they use ‘your’ items. This works much like celebrity recommendation!

2. Live streaming

Whether you are marketing to consumers, or to other companies, live streaming is something you should attempt in 2016. It is a fantastic chance to prove to the faces behind your brand name or give a behind the scenes viewpoint. You can use it to put a human face on your business and motivate commitment and assistance form brand-new connections. If you operate a non-profit business, you can utilize live streaming to show prospective investors and factors the effort and devotion of your team behind the scenes.

You can make this simple by getting an iPhone or Android app. By doing this user will have the ability to see what’s happening with simply a click of a button.

3. Social media marketing

If you have just been engaging in making posts to your social media channels, and appealing individuals in online discussions, you can do more in regards to marketing. You can also use paid social media efforts through Facebook and Twitter. These can co-exist, and benefit each other in a variety of methods.

Seeing ads on social media is one of the top methods users of social media discover brand-new products, new brands, and brand-new services. This has a significant impact on the majority of adults in the United States are on social media. If you are targeting a younger audience, the vast majority of them are on social media.

eMarketer, a world leader in research in the digital world, reports that in between 20 and 25% of people who see a social media advertisement on Facebook, Twitter, Instagram, or Pinterest, will then react by checking out the shop or website on the ad. Also, they reported that in between 14 and 17% went on and purchased a services or product. If you do not have a detailed social media campaign, 2016 is the time to do it. Contact social media marketing Melbourne for the best advise of how to improve your social media marketing campaigns.

4. Offer unique offers and promos

If you give your social media fans special offers and promos, you can establish a bigger audience, get more customers, and take a close measure of conversions. You can also inspire loyalty from these essential customers.

5. Start an employee advocacy campaign

It prevails for a business to attempt and gets external audiences to create a buzz about their product or services. However, are you doing anything about getting that response from your internal audience, likewise called your employees? You will find it is much cheaper and a lot easier to do than getting an external audience to create item publicity. Plus who is better at promoting your product or services than your very own team?

More individuals trust this kind of marketing, and brands consisting of IBM have utilized this technique with excellent success.

Social media marketing can be among your best tools if you do it the right way. Utilize these proven tips to make it work for you in 2016.

Things to consider when hiring an SEO


For many people outside of the industry, hiring a Search Engine Optimisation Consultant can be a daunting task. One of the main reasons for this is the number of SEO’s who falsely claim to be able actually to optimise your site correctly and get you results.

The Internet is now an important tool for any business. Due to the number of websites and companies that are now online, is it any wonder that there has been an increase in the number of SEO ‘Consultants’ over the last few years? There is no doubt that the demand for good SEO practitioners is high and personally, I feel that the phrase ‘you get what you pay for’ is entirely relevant to this niche.

The problem with so many SEO’s is that simply don’t have the skills to carry out an SEO campaign effectively, and yet they still charge premium rates. The other problem, however, is that many businesses go for the cheaper option which ends up in tears as the campaign doesn’t live up to expectations.

So how do you choose the right SEO?

Firstly, check to see how their web site ranks within Google. If they can optimise their site, there is a good chance that they know what they are doing and their methods are effective. This is especially true for SEO companies, who operate in a very competitive field regarding search results. The thing to remember here is that each industry is different. That’s right. While techniques remain the same some industries are considerably more competitive than others in the search engines – so will the cost of your campaign give you enough hours to compete with the top dogs in the listings?

Does your potential SEO offer just Google results, or do they throw other search engines into the mix as well? It’s important that they don’t just focus on one search engine – after all why cut off a % of searchers that might end up putting the online business in your direction?

If you are a small business, with a small budget, then you should consider local SEO. This would mean that you can get a presence on Google for localised search terms (e.g., Staffordshire Plumber). This route would probably see quicker results and ROI for your business than just optimising for the term plumber. After all, even if you ranked number one for the term plumber, is it likely that a search in Inverness is going to land you a job? Highly unlikely.

There are some tricks and promises that you need to remember to stay away from. Some of this include:


  1. Promises of certain positions within the search engines
  2. Submissions to 1000′s of search engines on a regular basis
  3. Still not sure? OK – when you speak to your SEO make sure you ask them a few searching questions:
    1. What sort of metrics do they measure the campaign on?
    2. Does the proposal look solid, built on common sense? Have they offered suggestions on how their campaign will help your site or is it very much cloak and dagger? SEO isn’t a secret so your consultant shouldn’t make it one. Find out what techniques they are using.
    3. Do they promote silly guarantees such as No.1 in 24 hours?
    4. Have they provided you with keyword research, showing you keywords that will actually drive you relevant traffic to your website.
    5. Does the campaign include optimisation of your existing web pages, link building, social media, metrication and Search Engine Marketing or does it just pick certain elements out of these?

Don’t be afraid to ask for samples of the consultants work. See if they have any testimonials and if possible contact the companies that they have worked with to get a better picture of their methods. Usually, if the consultant refuses to give you references it’s a sign to walk away.

One of the bets ways to find the right SEO Consultant in Kuala Lumpur is to get a recommendation direct from an existing customer. This is something that I have been very successful with in the past.